adam kitchen
Learn the exact strategies I've used to win deals with 8-9 figure DTC brands and continuously drive an additional 15% revenue from every email campaign you send.
buy the course
8-9 figure brands i've created strategy for:
what email marketers have to say who bought this course
darin hager
josh blackburn
Soren lynge bjerrum
thierry lorfils
why buy this course?
This course is designed for DTC operators and email marketing agency owners who want to build a more holistic email marketing strategy beyond nonsensical Klaviyo screenshots that vomit all over social media.
Inside this course, we'll look at how to comprehensively map out the customer journey for high-growth DTC brands from pre-purchase consideration to post-purchase, using data and research to infuse our strategy.
We'll then translate this into actionable strategy in a way that supports our world-class "Value Framework" we implement with all our clients at my Klaviyo Elite Master Agency, Magnet Monster.
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Yes, you'll generate incremental revenue after deploying many of the tactics in this course, especially around the chapter on High-intent campaign retargeting, which we have seen up to 15% additional revenue per send for our clients.
But the true value you'll receive in this course lies within the following:
Diagnosing retention issues from first to second sale through qualitative research
Blowing up User-Generated Content (UGC) and enhancing deliverability with powerful engagement-boosting emails
Integrating zero-party data to understand your audience and craft conversion-focused messaging that addresses their pain points
Monster Email Marketing 2.0
The hottest retention marketing course in the DTC space
12 Modules | 97 in-depth video-orientated lessons
Introduction to the The Email Marketing Value Framework™.
0.1 Course Overview
0.2 The Email Marketing Value Framework
A detailed walkthrough of our skills matrix scorecard sheet.
0.3 A detailed walkthrough of our skills matrix scorecard sheet
9 comprehensive video lessons covering the fundamental principles and analysis that precede setting up your email & SMS marketing strategy.
1. Retention Marketing Fundamentals & Account Configuration
1.1 - 1.2 Deliverability & Setting Up Your Sending Infrastructure
1.3 Setting up your SMS Infrastructure
1.4 The Single List Concept & Data Integrity
1.5 Customer Journey Mapping Research
1.6 Conduct a Deep Data Dive
1.7 Build Your Preference Centre
1.8 Segmentation Strategy
1.9 Creating a Messaging Hierarchy for Retention Marketing
20 comprehensive lessons covering the fundamental flows most eCommerce businesses need to set up to ensure long-term success.
2. Email & SMS Automation Strategy
2.1 Abandoned Checkout Flow
2.2 Welcome Flow
2.3 Post-Purchase Upsell Flow
2.4 Fulfilled Order Flow
2.5 Browse Abandonment Flow
2.6 Customer Winback Flow
2.7 Product Replenishment Flow
2.8 Sunset Flow
2.9 Back in Stock Flow
2.10 Transactional Order Update Flows
2.11 A/B Testing Flows
2.12 BONUS - How to Create an Epic Birthday Flow
2.13 Incorporating SMS into Flows
2.14 SMS Welcome Flow
2.15 Abandoned Checkout SMS Flow
2.16 SMS Browse Abandonment Flow
2.17 SMS Back in Stock Flow
2.18 SMS Low Inventory Flow
2.19 SMS Price Drop Flow
10 comprehensive lessons covering advanced strategies for email and SMS campaigns.
3. Introduction to email & SMS Campaigns
3.2 Product Education
3.3 User-Generated Content (UGC)
3.4 Influencer Takeovers
3.5 Content Distribution
3.6 Qualitative Research
3.7 Zero-Party Data Collection
3.8 Competitions
3.9 Email Campaign A/B Testing Best Practices
13 comprehensive lessons where we start to unlock the true power of the Value Framework we covered in the introduction to this course & look to drive new growth into eCommerce businesses.
4. Advanced Email & SMS Strategies
4.1 How to create a Zero-Party Data Strategy
4.2 Qualitative Research Strategies
4.3 Google Business Review Request Flow
4.4 Deliverability Boosters
4.5 User-Generated Content on Steroids
4.6 Notifications
4.7 A/B Testing
4.8 De-risk product development
4.9 Exclusion Segments
4.10 Traffic Maximizer Strategy
4.11 High-Intent Campaign Retargeting
4.12 CEO Announcement Technique
10 comprehensive lessons covering various aspects of reporting, but here's the thing - there's no one-size-fits-all approach.
5. Reporting on KPIs and Devising Strategy
5.1 Core KPIs that Drive Profitable Revenue
5.2 List Growth Strategies
5.3 Better Inbox Placement
5.4 Total Unique Clicks
5.5 Average Order Value
5.6 CLV (30-60-90 Day timeframes)
5.7 BONUS #1: Interpreting Klaviyo data incorrectly with standalone metrics
5.8 BONUS #2: Fishbone diagram method for better root cause analysis
5.9 BONUS #3: Klaviyo performance data analysis with pivot tables
Video lesson covering the concept of infinite optimization and its importance for dedicated email SMS retention marketers. We explore the three core elements that drive business growth.
6 Infinite Optimisation
4 comprehensive lessons providing multiple practical strategies you can use to increase your email & SMS list growth with pop-ups, in addition to driving more sales.
7 Pop-ups to Cross-sell Products
7.1 Pop-ups to Upsell Subscriptions
7.2 Survey Pop-up on the "Than you" Page
7.3 Exit-Intent Pop-up based on Cart Value
7 lessons where here you'll learn how to conduct a Klaviyo audit, identifying performance gaps, optimizing flows, and improving email campaigns for better deliverability and engagement.
8 Overview and the goal of conducting a Klaviyo audit
8.1 Part 1 - Email Deliverability Analysis
8.2 Part 2 - Flow Automations
8.3 Part 3 - Campaigns
8.4 Part 4 - Core Technical Setup
8.5 Part 5 - SMS Setup
8.6 Part 6 - Subscriber List Growth
14 comprehensive lessons exploring how AI tools like ChatGPT speed up email marketing by automating tasks like generating campaign ideas, creating surveys, and A/B test variations.
9 Why use AI in the first place?
9.1 Tools: 4 AI Chrome browser extensions you want to install
9.2 Survey ideas with ChatGPT
9.3 Generating A/B test ideas at scale
9.4 Campaign performance analysis
9.5 Collecting Zero-Party Data (ZPD) ideas
9.6 Klaviyo data analysis for quick performance insights
9.7 Email & SMS ideation in overdrive
9.8 Generate email campaign ideas by Empathy Mapping
9.9 Klaviyo product performance analysis
9.10 Say goodbye to low-converting emails
9.11 Using ChatGPT to improve my opt-in forms
9.12 Creating liquid code for smart emails within Klaviyo
9.13 Generate email image Alt Text
7 comprehensive lessons guide you through a range of survey and customer research strategies that can be deployed over email to improve the customer journey.
10 Introduction
10.1 Customer Journey Insights
10.2 Growing Your Audience
10.3 Customer Life & Retention Strategy
10.4 Product Value
10.5 Product Development
10.6 Customer Perception
what dtc experts say about
Adam's strategies
jason greenwood
christian hoppe
Jeremy epperson
sven jakulaj
Adam's Work
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Jack Benzaquen
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Siobhan Nolan
Nick Koreck
Joshua Daniels
Justin Butlion
Juliana Jackson
alex stark
FAQs
This is a course for high-level DTC operators and email marketing agency owners who want to improve their understanding of how email & SMS can support businesses KPI's such as Customer Lifetime Value (CLV), Repurchase Rates and Returning Customer Revenue while also improving Customer Acquisition Cost (CAC). Ultimately, this course is for marketers serious about using email to support wider business growth goals and not be siloed to channel-centric performance.
This course will not cover things such as adding a coupon code into an abandoned cart or how to inflate email-attributed revenue for screenshots on social media. You can get a taster of how in-depth this course is from our Klaviyo email marketing course summary.
Do not buy this course for basic things you can get from the FAQ documentation in Klaviyo. Buy it when you want to think like a business owner and learn advanced strategies that will move the needle as well as diagnose when your business is in trouble.
The course is designed so that you can jump into any lesson and implement a strategy immediately upon watching it. You do not have to pass through the whole 4 hours in a linear format; you can pick and choose which strategies to implement from the get-go depending on where you're at with your business.