Over the years, there have been many types of marketing strategies that have been questionable and frankly useless in the online marketing space. Business owners are often suspicious of what they should and shouldn’t use in their marketing methods, and for good reason.
SMS marketing is a particularly new way of promoting your products and services through text messages. While you may think this just seems like an outbound marketing method that spams people with texts every hour of the day - you may want to read some statistics first before disregarding it.
In fact, text message marketing has been a revolutionary marketing technique for businesses around the world, giving them a new way to communicate efficiently with their potential and existing customers. Here, we’ll be running through the key advantages of SMS marketing and why you must consider it for your business moving forward. Read on below!
The Advantages of SMS Marketing For Your Business
As you look closer into the details and data of SMS marketing performance as a whole, there is no doubt that it is adding an additional revenue stream to online businesses around the globe.
Although it has been seen as one of the finest marketing weapons you can use during this digital transformation, breaking down the benefits of SMS marketing will enhance your knowledge of why you should begin to implement it within your own company goals. Let’s take a closer look at the main benefits:
1 - Reaching a Wide Audience
A total of 6.8 billion people have a mobile phone number to receive SMS messages in the world, meaning that the spectrum of individuals you can reach is on another level. Even compared to other marketing methods, this stands out as an outlier - as almost everyone worldwide can receive text messages.
2 - High Chance of Almost 100% Open Rate
Aligning with the previous advantage of acquiring an SMS marketing strategy, if done correctly - you can almost guarantee that your SMS subscribers will see your text message marketing campaign.
Studies have shown that in recent times, 98% of all SMS marketing notifications have been opened by subscribers who opted in to receive messages. Even if the text isn’t opened, as soon as your phone receives the notification, you’re going to see what the company promoting their products has to offer.
3 - Efficient SMS Campaigns
Once you have tailored your SMS marketing campaigns towards your target audience and are ready to send the personalised messages out to each customer at the appropriate stage of their customer journey, the messages will be delivered almost instantly to the consumer.
When the message is directed to your recipient almost immediately, this allows you to be flexible with each campaign as you know it will hit their phone promptly. Whether you have a special offer, a discount, or a seasonal promotion - the immediacy of SMS marketing ensures that your audience doesn’t miss out on any given offer.
4 - SMS Personalisation is Always Available
As soon as the notification is sent to their mobile device, you want this message to be meaningful and tailored to their specific needs. Regardless of the products a customer has previously purchased, their location/ country, age, and a plethora of other factors can be considered when marketing your products or services to your target audience.
When users feel part of a team and are receiving messages they want to see, they will often act accordingly and conform to your marketing tactics. If the message is targeted and powerful, you will certainly see your engagement rate and conversion rate skyrocket - along with learning more about your customers for future campaigns.
Also Read: Why I believe SMS should be managed under the same roof as email
5 - No Pressure to Stay Or Leave (Opt-in and Opt-Out)
With SMS marketing, although as a business you want to keep your subscribers in line with everything that is happening within your business, they always have the option to stay opted-in to receive your messages or opt-out of marketing notifications.
The ability to move in and out of your marketing communications is never too challenging, and that is why it is such a popular way of purchasing, for customers. When there is no pressure and they want to listen to what you have to offer - this is a recipe for success in conversions.
6 - Cost-Effective Return on Investment (ROI)
If you’re looking for a cost-effective way to promote your products to a wide audience, SMS marketing is one of the most cost-effective methods of marketing. Compared to conventional advertising and many other marketing methods, this will be relatively affordable to maintain.
Additionally, with it not costing too much to run, the return on investment (ROI) potential is extremely high… especially with open rates as high as 98%. If you can present a valuable offer to your audience, the click-through rate and sales will be extremely effective.
7 - Offers Time-Sensitive Marketing
In addition to the last point, time-sensitive marketing is another way to enhance your revenue through SMS marketing efforts. Whether this is flash sales, text-to-win competitions, limited-time offers, etc., the urgency and fear of missing out often increase the chances of the customer purchasing from your website.
8 - No Long-Form Content
SMS marketing has a 160 character limit for a company to promote their products or services through mass SMS texts. Therefore, this refreshing type of marketing encourages a short, concise, and direct message, clearly making an offer for the audience to decide on.
Rather than boring your potential or existing customers, SMS marketing hones in on ensuring that businesses summarise their marketing message within the character limit provided.
Also Read: The levers to scale an email/SMS marketing strategy
Bottom Line
In short, if you’re not implementing an SMS marketing strategy in unison with all other marketing channels (including email marketing), you could be losing out on consistent and high-paying customers who keep coming back.
As it is their decision to opt-in, if you manage to accumulate a vast number of people to promote via text messages, you will see exponential growth within your business.
If you’re looking for an SMS marketing agency to work with in order to maximise the chances of you attracting, converting, and retaining customers long-term without worrying about trial and error, Magnet Monster are your online specialists.
Book a discovery call today, and we’ll see exactly how we can tailor an SMS marketing strategy to suit your business model. We look forward to hearing from you and your team!
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If you enjoyed this SMS Marketing guide, we're pretty sure you'd enjoy the other parts in this series:
- 5 Ways to build your SMS List
- How Effective is SMS Marketing: A Magnet Monster Guide
- What Is The Best SMS Marketing Platform?
- Klaviyo SMS Masterclass with Navin Jain
- Klaviyo SMS Marketing: Understanding It Step-by-Step
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This is a collection of articles that will provide you with more information about our FREE email marketing course.
