How to Grow Revenue by 23% With Just 5 Emails

We have recently had the pleasure of working with Genetic Supplements on their email marketing & lead generation strategy, a well-established sports nutrition brand in the UK.

When we started working with them, they had a respectable database of roughly 10.5K subscribers. It was emailed sporadically, and not in over two months until we touched it.

The company produces genuinely fantastic sports nutrition products, but we felt as though they weren’t getting enough from their list.

We Increased Monthly Revenue by 23% with just 5 Emails to 10K Cold Subscribers - Here’s How

Email remains a powerful revenue generator for e-commerce brands. In just 12 days, we were able to help one sports nutrition company generate over £7,000 with just five simple emails. See the case study here.

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We have recently had the pleasure of working with Genetic Supplements on their email marketing & lead generation strategy, a well-established sports nutrition brand in the UK.

When we started working with them, they had a respectable database of roughly 10.5K subscribers. It was emailed sporadically, and not in over two months until we touched it.

The company produces genuinely fantastic sports nutrition products, but we felt as though they weren’t getting enough from their list.

We decided to begin an immediate re-engagement campaign to connect customers to the brand via email, using the owner, Neil, as the recognisable face of the company.

Using our Email Marketing Mastery package, we committed to 10 emails per calendar month to immediately jump-start the project.

Here are the first 5 of those emails, along with revenue generated.

In addition to monthly revenue generated during this period, there was also a 20% spike in website traffic, proving email serves as an effective strategy for increasing visitation.

NOTE: emails are delivered using Klaviyo, for those who are interested in the reporting metrics.

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Email 1: “Times have been hard, but YOU kept me going”

Sent on 20th March at 11:50 am

Campaign example:

How to Grow Revenue by 23% With Just 5 Emails | Magnet Monster

The goal with this campaign was to re-engage people with Neil who haven’t heard from the brand for a while.

We did NOT focus on selling at all in this email - the goal was to simply re-establish trust and ‘warm up’ the subscribers for further emails.

Of course, people still bought from this email. Key stats are below.

Email 2: Forget Muscle Gain & Performance - focus on HEALTH…

Sent on March 25th at 9:26 am

Campaign example:

Now, if you’re familiar with email marketing at all, you’ll know the goal here, of course, was to subliminally sell their Greens & Reds powder.

It worked a treat for generating click-throughs on that particular product:

And unsurprisingly, the email itself was an impressive revenue earner.

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Email 3: I’m cutting back on discounts (sorry - but hear me out)

Sent on March 28th, 11:30 am

Campaign example:

Again, we’re looking to establish trust and confidence in the brand, varying up our selling emails with trust-builders.

You might think an email telling people you’re not going to discount anymore would turn people off.

Not so - check the statistics for yourself:

Email 4: SLEEP > Lifting Heavy & Eating Right

Sent on March 31st at 4:00 pm

Campaign example:

It doesn’t take a rocket scientist to notice that we’re trying to heavily push their Elite Sleep formula here, but it’s done in an educational way that first adds value to the consumer.

We even used the power of the “P.S & P.P.S” to NOT tell them to buy Elite Sleep, unless they used it sparingly. See below:

This email was sent on a late Sunday afternoon.

Many people think that’s a terrible time to send emails, and it’s partly true - if you’re solely concerned with open rates.

But for e-commerce, I’ve found a lower open-rate doesn’t necessarily equal poor revenue.

In fact, I’ve found people have loads of time to browse and shop on Sunday’s. See this interesting observation here:

Email 5: Was I the First? You Tell Me…

Sent on April 2nd at 5:00 pm.

Campaign example:

A blend of personal story-telling combined with selling is a wonderful way to get people to buy into what you’re doing.

And the stats don’t lie - believe me when I say this email sold a BOAT LOAD of Load Up 2.0!

Of course, the time of the month (close to payday) would have coincided with more sales, but that’s the whole point of emailing in the first place.

Also want to know what else skyrocketed the open rate? We changed the sender to ‘Neil Johnson - Genetic Supplements’ rather than just ‘Genetic Supplements’.

Another win for making brands more personal!

Conclusion

Few things to note from these campaigns:

Through split-testing, we found out that using the name ‘Neil Johnson’ rather than ‘Genetic Supplements’ generated a much higher open-rate. This ties into the concept of making emails more personal, something we preach heavily at Magnet Monster. If you can find a ‘front-man/woman’ for your company who customers trust, use them!
We targeted all previous buyers and subscribers rather than focusing on segmentation during this re-engagement phase.
Day of the week did not have a significant impact on revenue generated, although the sample size is comparatively small
Nor did the time emails were sent
Sunday had a low open-rate, but a high cost-per transaction rate
Never stop experimenting and fine-tuning your email campaigns for optimal results!

We’ll be sharing more examples of great email marketing campaigns we’ve set up for other companies going forward.

If you’re interested in jumping on a call to discuss how our Email Marketing Mastery service can help you, then let’s talk: I’m available on adam@magnetmonster.co.uk.

Share your thoughts & feedback below, along with what you think we could have done better and what you’d like to see next from the Magnet Monster team!

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