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Why You Should Always Sign-off Emails with a “P.S”

Learn how to leverage monstrous click-through rates by tapping into the power of the “P.S” when signing off your emails. ———————————— How many times have you opened...

Add Value to Your Audience By Speaking in the First Person

Speaking in the first person on your emails adds a degree of personalisation your competitors are likely to overlook completely. Here’s how to apply it for maximum...

Using Trust Builder Emails to Increase Click-Through Rates

To get the most out of your email list, consider using the “Trust Builder” email strategy to maximise click-through rates. ———————————- What are Trust Builder...

Experiment with the Days & Times You Send Your Emails

When it comes to reaching your audience with emails, first thing in the morning isn’t always the best time to hit their inbox. We examine the research behind what generates the highest open...
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