OMBucha
“Being predominently a B > B offline brand, offering something of interest and value through a free online PDF lead magnet allowed us to suddenly start marketing to our direct to consumer market without upsetting our offline stockists. We’ve been thrilled with the results.”
– Sabia Khokher, Owner and Founder of OMBucha Kombucha
Background
OMBucha approached us with the goal of increasing awareness of their brand without upsetting relationships with offline stockists who were actively selling the product.
Dealing with sensitive retailers is a very real concern for B > B-focused brands, so we had to be highly cautious to find a solution that didn’t affect relationships with offline channels while simultaneously promoting brand awareness and consumer interest in the product.
Solution
We proposed an educational e-booklet, focused on answering 10 of the most commonly searched questions surrounding Kombucha and turning it into a free PDF giveaway.
We performed extensive keyword research for the client in the Research & Development phase that also helped them with localised and international SEO results.
In addition to this, we implemented exit-intent software on their website to prevent visitors from leaving without registering their interest, using the e-booklet as an enticing giveaway that answered their questions on kombucha-related queries.
Results
With a limited marketing budget, OMBucha not only dramatically maximised sign-ups to their website, they also moved to the top of several search-terms on Google due to the residual SEO benefits of the content we created.
OMBucha have subsequently quadrupled online sales in the first two months of implementing our Lead Magnet while simultaneously establishing them in the UK market as a leading brand in cultivating authentic kombucha.
