“We were unsure for a long time on how best to grow NM Practice Tests. at http://nmpracticetests.com we provide Aptitude Practice Tests for young professionals looking to succeed in the job market. The difficulty is that people do not know the quality without first seeing it – which we cannot do as these courses are paid for. I came across Adam from Magnet Monster at a marketing event. He explained how a lead magnet can offer value to customers whilst buying their loyalty. This was a perfect solution as we could provide a taster of questions with an easy upsell to the full course. Subsequently we have now been able to convert many loyal customers.”
– Seth Hoffman, Founder of NM Practice Tests
NM Practice Tests provide Numerical Reasoning Practice Tests to help prepare Job Candidates and University Graduates to pass their Aptitude Tests during their application process.
They faced the dilemma of wanting to provide a taster of their full courses to potential customers without giving away too much for free.
After some consultation we created a PDF giveaway that provided a ‘Cheat Sheet’ and ‘Free Bonus Question’. This offered value to the prospect in the ‘Cheat Sheet’ and also a glimpse of the Practice Questions in the Bonus section.
If a person was hesitant to buy the course outright before this PDF has bridged the gap between someone who landed on the site to browse to someone who was willing to purchase the full course. Therefore it offered NM Practice Tests a chance to generate leads and upsell.
Three months after this was implemented NM Practice Tests saw an increase in direct sales by 64% compared to three months before. Additionally the amount of leads generated has increased by 320%, where NM Practice Tests simple had a ‘Subscribe to Mailing List’ option prior.