MaxxMuscle
“Added 5,000 Email Subscribers In One Campaign… We created a PDF lead magnet to allow us to gain more reach socially, and draw in consumers to hand over their email addresses for follow up retargeting, and it worked amazing. To this day, the lead magnet is our number one tool for gaining new customers as the information contained is highly valuable considering it’s FREE content.”
– Anth Bailes, Owner and Founder of Maxx Muscle Supplements ltd
Background
Anth approached us with the goal of creating interest in a new supplement company launching in the UK market.
With no marketing background or expertise, we were tasked with generating subscribers/fresh leads that could be remarketed to once the products were live on the site to purchase.
Solution
Drawing on Anth’s influence as a prominent bodybuilder in his niche, we created a lead magnet centred around his High-Intensity Training (HIT) philosophy to entice the reader to subscribe.
We were able to deliver a stunning PDF “mini e-book”, jam-packed with valuable, educational content for Anth’s audience, and utilised his ambassador program and social media following to generate interest.
Results
Over 5,000 people downloaded the Lead Magnet within the first month. Feedback has been stunning: readers have implemented the material into their own training programs, and are seeing excellent results from the training methods.
In addition to this, Maxxmuscle100’s sales doubled online, presumably due to the enhanced trust-factor and credibility Anth received.
This is another clear case of how a free, high-quality giveaway can create life-long, lasting value to customers and converting them into long-term buyers.
