Genetic Supplements
“We approached Magnet Monster with a view to spring-boarding sales/awareness on a new product we were bringing to market, called Genestrone. They created a stunning PDF giveaway, which to date has been the most downloaded material we’ve ever produced, and coincided with record sales levels for 3 months. Feedback from customers on the PDF has been that it’s educational, high-value content, and it’s personally helped transform their physiques and approach to training in the gym for the better. We are shocked at how effective the service has been, and will be using similar lead magnets for all new product launches going forward.”
– Neil Johnson Genetic Supplements
Background
Genetic Supplements approached us with a view to releasing a unique muscle-building product to the athletic community known as “Genestrone”, without compromising their integrity as an athletic-friendly brand with no bias towards gender or sport.
Their goal was a massive awareness campaign focused on the effectiveness of the product in enhancing sporting performance and physique development, emphasising in particular the revolutionary components of the formula in sports nutrition.
Solution
We devised a carefully crafted ebook, that bridged together a customised program for the consumer alongside a completely unique nutritional regime to be used alongside the supplement.
We believed that by creating a highly personal ebook that touched on the customer tapping into their potential, we could create high perceived value of the product and privilege at being able to consume it.
Results
The testimonial from Neil says it all. Record-breaking sales coinciding with a massive increase in subscribers and consumer loyalty. This was an example of a Lead Magnet executed correctly after meticulous R & D by our diligent team.
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