Skip to content
  • Login
  • About Us
  • Pricing
    • Brochure
  • Case Studies
  • Blog
  • Magazine
  • Contact

Why You Should Always Sign-off Emails with a “P.S”

Learn how to leverage monstrous click-through rates by tapping into the power of the “P.S” when signing off your emails.

————————————

How many times have you opened an email only to have a cursory glance and then scroll straight to the bottom when examining the contents?

Knowing this is standard behaviour when opening emails, you should take advantage of this by adding a “P.S” before signing off on your emails. You can even bold the text to make it more visible and include the core links you want them to click in the email content for those not willing to read the actual email itself.

A “P.S” or “P.P.S” is often seen as a last-chance saloon by companies to drive an action from consumers in emails. However, used intelligently – and strategically – they can be a simple and effective way of increasing click-through rates.

As an example, see an email we did for a client below:

 

We recommend not overdoing this in emails as it can become a dubious practice that your customer begins to become aware of after time. However, used on occasion (50% of the time is fine), it is a proven, effective strategy for driving actions you want your customers to take.

Conclusion

Adding a “P.S” or “P.P.S” to your email is an effective way of generating click-throughs for customer’s with low attention spans. Use them sporadically from time-to-time to harness their power.

Adam Magnet Monster
Adam Kitchen

Adam is a digital marketing entrepreneur with over a decade of experience in the industry. His copywriting has contributed towards building multimillion £/$ e-commerce brands with proven email marketing strategies. Today, Adam is fiercely passionate about helping SMEs optimise their customer value journeys with effective content marketing and scaleable digital strategies at Magnet Monster.

  • Magnet Monster
  • Master Service Agreement
  • About Us
  • Pricing
  • Case Studies
  • Contact
  • FAQ
  • Privacy
  • Blog
  • Sitemap
  • Client Dashboard
  • Brochure

Copyright 2020 Magnet Monster UK | All Rights Reserved | Powered by TML Creative Media ltd.

Registered in England and Wales Company Number 12292469 VAT: GB 338 238 391 Accelerate Commerce Limited Registered. Office: Marsland Chambers, 1A Marsland Rd, Sale, Cheshire, M33 3HP, United Kingdom.

Login

Forgot Passwoard Register
Forgot Password

Register

Registration confirmation will be emailed to you.


Login
Cookie & Privacy Notification
We are GDPR compliant & use cookies to ensure that we give you the best experience on our website.


AcceptReject


Read More

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.