Why You Should Always Sign-off Emails with a “P.S”
Learn how to leverage monstrous click-through rates by tapping into the power of the “P.S” when signing off your emails.
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How many times have you opened an email only to have a cursory glance and then scroll straight to the bottom when examining the contents?
Knowing this is standard behaviour when opening emails, you should take advantage of this by adding a “P.S” before signing off on your emails. You can even bold the text to make it more visible and include the core links you want them to click in the email content for those not willing to read the actual email itself.
A “P.S” or “P.P.S” is often seen as a last-chance saloon by companies to drive an action from consumers in emails. However, used intelligently – and strategically – they can be a simple and effective way of increasing click-through rates.
As an example, see an email we did for a client below:
We recommend not overdoing this in emails as it can become a dubious practice that your customer begins to become aware of after time. However, used on occasion (50% of the time is fine), it is a proven, effective strategy for driving actions you want your customers to take.
Conclusion
Adding a “P.S” or “P.P.S” to your email is an effective way of generating click-throughs for customer’s with low attention spans. Use them sporadically from time-to-time to harness their power.
Adam is a digital marketing entrepreneur with over a decade of experience in the industry. His copywriting has contributed towards building multimillion £/$ e-commerce brands with proven email marketing strategies. Today, Adam is fiercely passionate about helping SMEs optimise their customer value journeys with effective content marketing and scaleable digital strategies at Magnet Monster.
