Leverage Text-Only Emails Frequently
One of the biggest mistakes companies make is saturating their customer’s inboxes with excessive images. Learn how text-only emails can be an effective way to maximise click-through rates.
How often do you see a good email title by a company, open it, only to be bombarded by lots of images and in-your-face marketing promotions?
This is an all too familiar sight. Many businesses saturate their emails with images, which can fail to make it through a lot of email servers intensive screening protocols.
Many businesses underestimate the value of simple, text-only emails. Compelling visuals can work well for email campaigns. However, they can also feel like ads – where most people are pre-programmed to close before even digesting.
A thoughtful, text-only email cannot only seem personal but also act as an invitation to start a conversation or engage with the business. This can be particularly useful if you’re canvassing business-to-business.
The trick is to make it as personal as possible and not too long. People often don’t like being sold to, they want a real person to connect with.
Not only can this yield great results, but it’s also much cheaper and easier to produce. Why not give it a try now? All you need is some personalised, engaging copy.
You can leverage this strategy alongside tip #4 (Speak in the First Person) to add extra personalisation to your emails that generate click-throughs and build trust with your audience.
As mentioned in previous articles, emails should vary in content from time-to-time, utilising techniques such as trust-builders to increase consumer confidence in your brand.
Leveraging text-only emails is an effective way to speak directly to your customer and drive action on your website.
Adam is a digital marketing entrepreneur with over a decade of experience in the industry. His copywriting has contributed towards building multimillion £/$ e-commerce brands with proven email marketing strategies. Today, Adam is fiercely passionate about helping SMEs optimise their customer value journeys with effective content marketing and scaleable digital strategies at Magnet Monster.