How to Create a Browse Abandonment Email Sequence
A Browse Abandonment Email is triggered every time a user views a product on your site. Sound powerful? It is. Learn how to implement this reliable revenue-generator.
However, for businesses with an e-commerce store, a Browse Abandonment Sequence should also be a powerful flow that generates revenue on autopilot for you.
How Browse Abandonment Emails Work
As the name suggests, Browse Abandonment Emails are triggered every time a customer views a product in your store.
It’s crucial to note that unless you already have the customers data, these emails won’t be triggered. As such, they’re best served for businesses who already have an established database of customers.
Here’s an example of a Browse Abandonment Email being triggered after a customer views the product on the site:
In this example, Woolery simply invites the customer to have a conversation and reminds them of the product they were browsing.
For supplement brand Genetic Supplements, we set up the email template for their Browse Abandonment sequence.
We’ve gone for a more personal approach to try and stimulate conversation with the consumer in this template.
Creating a Browse Abandonment Sequence
It’s possible to have individual flows set up that push harder for the sale of products the consumer is interested in.
A common flow we often set up for clients (and very product specific), may go like such:
Email 1: Reminder of browsed product (1-4 hours after browsing)
Email 2: Product education (24 hours after browsing)
Email 3: Social proof on product (48 hours after browsing)
Email 4: Discount code* on product (72 hours after browsing)
*Optional. If you have a cart abandonment discount code already in place, it’s unlikely you’ll want to offer further discount incentives across your store unless you know there’s a strong chance they’ll buy.
Recommending Similar Products
You can also stimulate interest in other products in your store through Browse Abandonment emails.
For example, if you’re selling protein supplements (like Genetic Supplements), you can also introduce them to related products that may also pique their interest with dynamic variables based on categorisation. See an example below attached to the footer of the email:
A Browse Abandonment sequence is ultimately just another effective way of generating revenue on autopilot with intelligent email marketing automation.
Contact Us today if you need help setting up this email automation.
Adam is a digital marketing entrepreneur with over a decade of experience in the industry. His copywriting has contributed towards building multimillion £/$ e-commerce brands with proven email marketing strategies. Today, Adam is fiercely passionate about helping SMEs optimise their customer value journeys with effective content marketing and scaleable digital strategies at Magnet Monster.