4 Most Important Reasons Your Business Needs Email Automations
Running a business can be tough! Check out why successful business are using email automation to expand & grow their business on autopilot, and why you’ll be hurting if you don’t…
Life can be very demanding when you’re a business owner. Deadlines are pressing – everything is due tomorrow, or more like, yesterday!
Customers and clients demand incredible results. Your main competitors are always trying to underbid you. Your creative team are melting down…
Throughout all of this, you’re spreading yourself thin and juggling with:
1. Marketing your products/services in an attempt to bring in new business
2. Doing your best at keeping current customers happy to gain their loyalty
Your time is precious, and so is your sanity! Did you know there are tools and methods that allow you to accomplish both of the above goals, increasing your revenue & scale on autopilot?!
The answer is to use marketing automation to increase your sales revenue/satisfaction for both yourself, and for your customers/clients.
In recent years, the demand for digital marketing services has simply sky rocketed – and traditional marketing tactics and spending are shifting dramatically.
Marketing services are moving in-house, service lines are starting to blur. The market is flooded with one-time projects, inconsistent income streams, lower value relationships and solutions that are simply cobbled together with no unified reporting – all leading to massive failure.
In order to survive this turbulent digital marketing landscape – you have to evolve and adapt. The answer to the puzzle lies in a fully-integrated marketing automated solution where every piece works together to help you drive leads and sales for your business and your satisfaction for your customers and clients.
You’ve heard it before – deliver the correct message, to the right person at the necessary moment. It’s about specificity and timing. Now, marketing automation delivers the appropriate nurturing that triggers prospects as they navigate through your marketing funnel. Marketing automation is precisely what your business needs to grow and cultivate leads into sales.
Here’s the top 4 reasons why you can’t ignore marketing automation any longer
1. Research says you can’t afford not to automate
2. Higher-value relationships
3. Prove value to your clients
4. Recurring revenue streams
Why you simply cannot afford to automate:
It’s time to face reality, read between the lines and accept the facts. Research concludes that without marketing automations your business is likely to stagnate of fall behind in the online market place where saturation is growing by the day and it’s harder and harder to win your prospects attention and keep it for long enough to convert them into a sale.
Couple this with the fact that marketing automation spend is projected to increase 14 percent annually over the next five years.
In addition, CMOs say they don’t have the data necessary to feel confident about their spend.
Here’s where marketing automation steps in – it’s the answer to what businesses need right now.
You’ll create new revenue streams, attract more clients, provide cast iron proof of ROI and provide a product/service that clients feel is just too gargantuan a task to swallow achieving this in-house.
Higher Value Relationships
Ever wish that you had a much closer relationship with your customers? Almost like you contacted them personally on a regular basis? Want to provide a nurturing environment that none of your competitors can compete with?
Marketing automation allows you to do just this. So many businesses are only just catching onto this crazed fever… things you can do on autopilot for your clients and customers could include:
1. Automated flows and actions from targeted triggers
2. Personalised email templates, nurture sequences and landing pages
3. Ongoing growth of added value assets, layering the perceived value of dealing with your company
All of these services, plus the investment in the initial learning curve, makes it difficult for clients to build these automations in-house, which is where MagnetMonster steps in…
Marketing automation is literally the key to recurring revenue. Why?
1. You’ll move from one off sales to repeat-based relationships/sales.
2. Marketing automation is simply necessary & expected from most customers these days.
3. Customers attention span is lower than ever, and now you can personally touch base with them consistently, without lifting a finger.
4. Customers feel appreciated with personalised and custom crafted automations leading to higher spend value.
What this all adds up to is your business to be a consistent go-to resource for your customer base.
Provide value to your clients:
Ever had a client claim they just can’t see what they’re getting for the money they’re spending with you? Ever feel like all you do is run numbers and try to show worth, more than you are spending time creating – which was your dream when you got into the business?
Via marketing automation you solve that problem too.
You’ll be able to show clients so much value literally on auto-pilot. In the service industry you’ll be able to offer up measurable results with comprehensive lead-to-revenue reporting.
After all, the roots of marketing automation are grounded in data, providing the figures you need to help your clients figure out what to double down on and what to discard. Offering such a specific and personalised customer journey leads to happier customers, and more positive reviews, as well as referrals.
The investment in marketing automation and your business pays off the longer you both use it. You can keep showing improved results month over month while you let the platform do the number crunching. You can actually create an environment where you have more time to concentrate on the things you love.
Remember, not all marketing automation platforms or services are created equal. When considering marketing automation, keep in mind you want a service provider that allows you to manage and control your customers needs AND gives you the margins you need to grow revenue for your business.
If we can help you with your marketing automation strategy, get in touch with the MagnetMonster team and we’ll be more than happy to discuss your greatest ideas.
MagnetMonster is a digital marketing agency with over three decades of combined experience in the industry. Our services have contributed towards building multimillion £/$ e-commerce brands with proven email marketing strategies. MagnetMonster is fiercely passionate about helping SMEs optimise their customer value journeys with effective content marketing and scaleable digital strategies.