Top 10 E-Commerce Strategies to Increase Sales
E-commerce remains a fiercely competitive yet ripe opportunity for entrepreneurs to build their businesses on. These 10 strategies don’t discriminate based on platform (Shopify, Magento, WooCommerce, etc) and can be immediately implemented irrespective of your niche.
Top 10 E-Commerce Strategies
Growing an e-commerce store is hard but ultimately, it remains an incredibly scalable business model.
These 10 strategies will help you to grow your e-commerce business while significantly alleviating the pressure of constantly having to find new customers through marketing.
1: Use 3 Bullet Points to Summarise the Benefits of Each Product
Video content and long-tail text descriptions are important for consumers and SEO, but there are also people who want rapid summaries of the products benefits/features.
An example of how this looks like on the product page can be seen below:
2: Video Explanations on Product Pages
Video placements have been shown to increase conversion rates by up to 84-144% on product pages. Including them on your product pages is also a no-brainer.
You can also sync reviews and upload customer testimonials to drive sales on your product using video, which is a very effective method of increasing conversions.
3: Use a Lead Magnet
You’re going to need a high-value opt-in incentive for people browsing your site if you’re going to capture their data and begin the process of remarketing to them.
Executed correctly, it also serves as a subtle upsell to your products if they’re intertwined into the solution your magnet should provide the user with.
4) Use a Welcome series email sequence from that Lead Magnet to convince people to purchase
Once you have somebody’s data, you need to begin the process of upselling them through your Welcome Series. This should be automated and tell the story of your brand while simultaneously positioning your products as solutions to their pain points.
As an example – although we’re not an e-commerce store – navigate to magnetmonster.co.uk and see how we upsell people automatically through a series of emails after you register for our Lead Magnet (enter your email through the pop-up or simply click here).
5) Use a post-purchase thank you sequence to encourage reviews and referrals
An easy way to increase revenue for your store is to immediately introduce paying customers to relevant cross-sells.
Consumers who buy once are much more likely to go on to purchase further products from you once introduced to them immediately after the sale.
You should also automate this segment of the buyer journey so that customers leave reviews for your products, a critical component of generating social proof/testimonials that will further increase buyer confidence to new & repeat customers.
6) Use a cart abandonment sequence
Roughly 2/3rds of customers don’t complete the checkout process after adding products to their cart.
If your business generates £10,000 per month, that could mean you’re leaving an additional £20,000 in revenue on the table by allowing them to forget about their cart.
The way to combat this sales nightmare is with a cart abandonment series of emails.
Executed correctly, this should be your #1 email revenue generator across your store.
7) Prioritise email marketing over social media
Too many companies when starting out have a small budget they invest heavily into social media rather than building their database.
Here’s the thing: social doesn’t generate the ROI that email does.
And, you don’t own the data of your audiences on social – Facebook or Instagram does, and they’ll always dictate the amount you spend and ultimately, you’re ROI.
A well-built list of warm subscribers will consistently yield a sizeable ROI for your store. And, it generally doesn’t cost anything to mass-mail your database apart from a small monthly ESP fee as opposed to the fast-rising costs you need to make your posts/offers visible on social.
Read these stats if you’re not convinced.
8) Have a chatbot or integration on your website
A support/live chat plugin (oLark or Zendesk are good) provides a communication channel for customers who immediately want to engage/ask further questions when visiting your store.
Even if you don’t have somebody available to immediately respond to the query, you can always reply next time you’re online to a warm lead.
Provide your customers with as many possible channels for communication both on social and on your website, as it’s likely each will have a preferred area to hang out and learn more about your brand.
9) Use Social Proof on Product Pages
It’s estimated that over 90% of consumers read reviews online before purchasing products.
Given these staggering stats, emphasising reviews across product pages is logical to increase conversions.
Here’s an excellent example of a company leveraging social proof across their product pages.
10) Use pop-ups to take data – especially exit-intent when the customer is about to leave your site
Pop-ups remain a powerful way to generate leads & overall sales. Executed correctly, a pop-up shouldn’t negatively impact the user experience, and instead should provide them with an opportunity to opt-in and learn more about your brand.
Pop-ups that leverage exit-intent technology in particular (like our Lead Monster software) are especially powerful for converting cold traffic and putting them on the first stage of the ladder of your sales cycle.
Most of these steps are simple to implement and can be worked through sequentially resulting in massive scalability for your e-commerce store.
For the fastest ROI, start with implementing the Email sequences first as that should account for an additional 20% of your store’s revenue when set up correctly.
We’re more than happy to look at this for you ourself 🙂
Adam is a digital marketing entrepreneur with over a decade of experience in the industry. His copywriting has contributed towards building multimillion £/$ e-commerce brands with proven email marketing strategies. Today, Adam is fiercely passionate about helping SMEs optimise their customer value journeys with effective content marketing and scaleable digital strategies at Magnet Monster.